I thought it was called "The Endzone".

Anyway, it not so much bars and the like, IMO. The Town of Wise needs to embrace the college more in order to attract more businesses that would locate within the town in order to cater to the college student body and staff alike. No doubt that would include rastaurant/bars like "Appleby's" and "Bennigan's", but there are probably other types of establishments that could be coaxed into locating there.

Just look at Blacksburg. VT essentially is Blacksburg now. It totally surrounds and occupies most of the Town of Blacksburg. The Town of Wise needs to look for and encourage that type of growth and expansion within the town for its economic future and not just strip malls and such. Historically, it seems that the Town has somewhat shied away from really embracing the full potential the college could bring to the Town. I don't know the reason for it, but seems to be the case IMO.